I was always under the impression that I was a super salesman, and made every sale alone; but what I didn’t realize was that I only saw some of my customers once every two weeks, some once a month,some once a year, and in between calls, who did the selling?

number#1 The person in my ordering dept..who took the order by phone or email..Was he or she pleasent and helpful, telling the customer if the fabric was in stock, prices, specials,delivery etc…

number#2..My company for its quick delivery, good packing, seeing that my customer gets the right color and yardage and of course competitive pricing…

number#3..If it was delivered on a company truck, was the driver delivering courteous and helpful, and asked do you need anything else? Always looking for the added sale..And my truck was it in good repair, and did it advertise my company image?

number#4..My credit dept. did it work with sales in finding out why the account did not pay; before calling and “demanding” money from on of my best customers, that may have overlooked the bill.

number#5..and last but not least my “SAMPLES” that was left or sent..These are what projects my company image.. The salesman has to sell himself to get the order,unless his company has a monopoly, other wise he can get away with just being an order taker..But most of us are not in that position..So my order from his company started with me the salesman making the inital call and by placing my SAMPLE BOOK at his disposal..So it was my silent partner my TRUSTY SAMPLE BOOK that sold the customer and closed the sale, everything else being equal…to be continued!