Sample Makers Inc. (SMI) has been developing and hosting web sites, as an extra value-added service for their clients since 1997. At the time this was a new and innovative sales tool for SMI clients. With the advent of many new technologies over the past 10 years, Sample Makers has decided to add a new and exciting value-added service to its menu of products. Starting with the New Year SMI will be adding a Social Media Strategy (SMS) to its already extensive list of internet tools it offers. This new set of tools will help our clients realize improved customer loyalty and satisfaction as well as market growth year after year (please state tune for future press releases regarding SMI’s Social Media Strategy).

As a co-founder of SMI’s new Social Media Strategy, and web hosting and network engineer, I felt it only made logical sense to have a Social Media Strategy of my own, to show as a base line for what the future holds for clients of SMI’s Social Media Strategy. So here in my first blog on the SMI blog space, my Social Media Strategy for 2010 (AKA Goals).

1. Build Social Media Strategy tool box
2. Twitter/Posterous/
3. FaceBook/Linkedin
4. Digg
5. Bootcamps
6. Learn and have fun

Build Social Media Strategy for SMI

Focus: Design a modular set of Social Media tools that builds a diversified multichannel marketing strategy for SMI and its clients. Build customer & product awareness, loyalty, and community by engaging customers in dialog, via a Social Media Strategy.

Goal: Exceed 100 web hosting, web design, and Social Media subscribers, and 1,000 news letter subscribers by year end

Stretch Goal: Be invited to teach or speak at conferences about Social Media Strategies

Action:

1. Provide high quality content, posting at least one blog per week per employee
2. Find and post guest presenter articles
3. Find guest writers to present content on a regular bases
4. Set up a weekly news letter that emails once a week, with post from our blogs and tweets
5. Fine tune search engine optimization (SEO) process, optimizing maximum number of page views
6. Create Q&A Forums to help facility decimation of information which builds customer satisfaction

Twitter/Posterous

Focus: Post leading stories to draw people to our web site and blogs

Goal: Exceed 1,000 loyal and engaged followers, creating a minimum of 2,000 daily page views of our web site and blogs

Actions:

1. Create a minimum of 1 to 3 post per day – leading people to our blog and web site
2. Integrate with SMI web site, Blogs, and email signatures
3. Promote our clients sites and blogs to our followers

FaceBook/LinkedIn

Focus: Build Social Media Strategy communities

Goal: Exceed 25,000 member in each community

Action:

1. Create a minimum of 1 post per week to coincide with our news letter in each group
2. Moderate group discussions, and participate in Forum discussions becoming a subject matter expert (SME)
3. Post question as often as I can

Digg

Focus: Integrate content with Digg, encourage readers to rate and Digg content

Goal: Exceed 250 Diggs, and 4.5 ranking per piece of content.

Action: TBD

Bootcamps

Focus: Build bootcamps teaching Social Media Strategies

Goal: Design various classes on using Social Media to build customer loyalty and satisfaction. Teach these classes in person and via internet.

Action:

1. Build course outlines
2. Design and write courses
3. Create books and videos
4. Enroll students in classes

Learn and have fun

Focus: Learn at least one new thing every day, and have fun learning that one thing

Goal: Learn 365 new things by year’s end

Action:

1. Read everything I can get my hands on
2. Laugh
3. Read
4. Laugh
5. Enjoy life

What is your Social Media Strategy for 2010? Let Sample Makers Inc provide you with the tools to build and grow your strategy, your business, and your customer loyalty.