It is very important to create an image that says “MY COMPANY”.

In the 80′ most companies though they had to create a different look for every new pattern or product in their line..  So nothing by way of samples said “MY COMPANY”. Then some one had the bright idea, to make all cards, books, catalogs, etc. say “MY COMPANY”. Make all samples and catalogs have the same feel and color, the only thing that changed, was the name of the product.. If they had a 3 ring binder, even the cover we produced, had the same look and colors as the cards that went into it. The same would go for stack books, memo’s and showroom samples.

This doesn’t happen over night, it’s a process over time… But the most successful companies have learned to creating an image, for their company, which is very important for success..