‘Sample Makers’ Archives
TAKING CARE OF YOUR SAMPLES
Over the years, I've traveled to about every type of business that uses sample swatches: retail stores, trim and upholstery shops, boat stores, distributors, manufactures, wholesalers, the list is endless. Mostly these business all have one thing in common-they store there sample books and cards etc. in big piles, drawer, closet or shelves.. A [...]
TIPS FOR SAMPLING……
It is very important to create an image that says "MY COMPANY". In the 80' most companies though they had to create a different look for every new pattern or product in their line.. So nothing by way of samples said "MY COMPANY". Then some one had the bright idea, to make all cards, books, catalogs, etc. say "MY COMPANY". Make all samples and [...]
IF YOU WANT TO BE NOTICED/YOU HAVE TO STAND OUT!
Samples are a very "important" part of your business, so you need to treat them as such.. I don't know how many companies over the years, that I've called on, that look at samples as a "necessary evil" instead of it being an intrical part of their business. Don't just let the newest employee handle the samples, because they are a pain to put [...]
WHO IS THE SUPER SALESMAN..ME OR MY SAMPLES
I was always under the impression that I was a super salesman, and made every sale alone; but what I didn't realize was that I only saw some of my customers once every two weeks, some once a month,some once a year, and in between calls, who did the selling? number#1 The person in my ordering dept..who took the order by phone or email..Was he or [...]
Does your sample program”STAND OUT”
Why should I pick up your sample book or cards over the other 47 1/2 that are next to them? This is just one of the questions I will try to answer..It makes no difference if you are a manufactor, wholesaler,distributor,design house, trim shop or retailer, SAMPLES always work the same way........
About Sample Makers Inc.
Over 30 years ago, Bob Stryer was a supplier to the furniture industry. It was then that he noticed a need for that particular industry to show its clients the goods that were available to them. A novice then to the sample business, Bob purchased one sewing machine, a cutting table and a small pinking machine and prepared for the onset of calls. [...]
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